Collaboration with Confucius Institute

In 2012, Lee Kum Kee initiated collaboration with Hanban (Confucius Institute Headquarters) to provide support to volunteers of the globally affiliated Confucius Institute who ventured overseas to promote the Chinese culture, including Chinese culinary skills. The collaboration scheme includes the Company arranging training for cooking knowledge and skills, and chefs' participation in the Institute's teaching programmes.

In 2013, Lee Kum Kee and Confucius Institute Headquarters jointly published a Confucius Institute Chinese Cuisine Book and launched at Beijing Normal University. The Chinese Cuisine Book’s distinctive contents, innovative means of communication, and skillful presentation on the preparation of representative Chinese cuisines bring out vividly the strong flavour of the Chinese culture. During the ceremony, Lee Kum Kee and Hanban (Confucius Institute Headquarters) signed the Memorandum of Cooperation 2013, and pledged to maintain support to volunteers and the promotion of Chinese culture overseas.

Lee Kum Kee will extend its collaboration with Confucius Institute in 2014 to 2016. Besides the donation of convenience sauce products and teaching materials for Chinese cuisines, Lee Kum Kee will also cooperate with the Headquarters of Confucius Institute to carry out activities such as "Chinese Culinary Culture Festival" overseas.


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